The Value of Student Radio

As the media landscape evolves and embraces digital convergence, so too have innovative student radios. These organizations are expanding their output to include text, images and video. Student Radio R in Brno, Czech Republic embodies this approach, and is continually evolving to meet the interests and media habits of the upcoming generation.

Another important element of assuring the future of student radio is to maintain adequate financial, political and social sustainability. At WSUM student radio at the University of Wisconsin, general manager David Black says the key is to focus on the mission statement; making sure everyone agrees and promotes it accordingly.

Whether through innovative programming, or focusing on sustainability, student radio in all it's forms must adapt and evolve to continue providing a real training ground for future professionals in media.