Radio Woodstock’s introduction of a new listener-supported hybrid campaign that solicits funding from the audience, as well as a commercial load, is one that experts and independent broadcasters are watching carefully.

While advertising sales is a critical funding channel for community radios in the United Kingdom, it is outlawed for not-for-profit broadcasters in many countries, including the USA. But soliciting donations - long the exclusive province of not-for-profits, is a new and some say innovative development for commercial operators. Time will tell if this hybrid approach proves successful in the USA.